2008 on.
(a) active in cervical cancer, breast health education activities to further implement the Beijing Municipal Government
to do practical things for the people's commitment to give wide publicity to prevent the residents more concerned about their health problem, develop a healthy and civilized lifestyle and habits, enhance self-care awareness and ability to play a positive role in promoting the same time narrow the distance between the Government and people, promote social harmony. cancer, breast cancer nearly a million copies of the promotional materials, including printed, 100% of known-age women. Specific activities:
1, image-oriented planning and development of health communication materials to create a favorable production
understanding, respect, protection, care, support and actively participate in the cause of women's health social atmosphere, and The Government set up the image of the masses and do practical things, the leadership of the Beijing Municipal Health Bureau, we will be in Beijing, . The moral is: action, women's health care! Ribbon is the moral sustenance love, double-ribbon in the blue symbolizes the blue sky, on behalf of government and society on women's care. Beijing MCH unified design of man Li Jing, a famous actor Static dissemination of information: access to a large number of documents, and requested guide the district for the region developed a variety of health communication materials, the city of about 2 million more than the hands of the dissemination of information to women.
2, the city health education actions of the two cancer management
Health Bureau in Beijing Under the leadership of Beijing MCH 18 districts of the city's health education a unified coordination and management actions carried out to Chaoyang, Xicheng, Huairou three pilot districts of the city's focus on health education in the two cancer operations.
1) developed and implemented the operational health education programs, assessment standards, budget, etc., and constantly work to add, improve and adjust.
MCH full use of Beijing has been established for many years, mature, well established network of maternal and child health levels, ; two cancer director of women's head of security, the Community Health Center Health Education headed by members of the established system of regular meetings held regularly. all districts and counties (including the non-pilot districts) according to the characteristics of the district to carry out a variety of local conditions to develop and enrich Colorful health education.
2) establish an information reporting system and public information platform
order to strengthen the Under the personal leadership, 5 March 2008 event information to develop a screening system of escalation: weekly and monthly reports, including: City technical work, the city health education, the pilot county work (progress this week, the weeks of screening data, and next week work plan, the current problems at work.) reported a week to Beijing by the screening of county MCH Xuanjiao Ke, from our department to consolidate after the Beijing Municipal Health Bureau reported. to December 25 cancer reported a total of two weekly 40.
2008 年 3 21, the Sohu website double ribbon campaign blog,
3) the establishment of March 28, established a well-known experts (Cancer Institute, Chinese Academy of Medical Sciences Cancer Hospital Chief Physician Zhang Baoning, Beijing Obstetrics and Gynecology Hospital, Capital Medical University, chief physician Wu Yumei, director of Union Hospital, Peking Union Medical College, MD, MA, MD, Director of clear water, Capital University of Medical Beijing Chaoyang Hospital, Chief Physician ACADEMIC JOURNAL, etc.) consisting of the preparation of promotional materials and validation, the training of teachers, the planning of health education played a very big role.
4) health education on the two cancer
were trained separately from the health education of breast Panel cancer prevention knowledge, progress in cervical cancer prevention, healthy communication skills, media communication skills of 16 four-level organized teacher training, training for the district, and the secondary teacher training, and Xicheng, Chaoyang, according to statistics, about 700 times, 6 times received secondary training.
5) for the two cancer enthusiasm and skills of staff in order to facilitate cancer
skills of staff, part of the county held a community health education staff of two cancer speech contest, so that staff skills be improved in the activity, so that knowledge to better communicate to people.
defender guarding the health of women in Beijing in early competitions are listed into the program, filmed in depth the grass-roots rural maternal and child health workers to work in the documentary Cup third place. defender of competitions currently underway. rating is less important, the key is in the process inspired the enthusiasm of grassroots cadres, and tap grass-roots talent.
3, to promote the city launched a two-ribbon campaign < br> The city's districts and counties conducted a diversity of health education and promotion activities, organization of a large class of 300 games or so health, health education materials issued more than 200 million copies, in the screening point and community health education videos play, the two cancer prevention knowledge contest 10,000 copies, to carry out mass solicitation activities carried out to the people collecting the two activities 196 cancer slogan, free medical consultation in the market in the slack time to the countryside for health lectures, etc., so that knowledge into the community, the government's concern to ordinary people home.
screening of the pilot areas and community health service center organizations at the hospital entrance, waiting hall and other notable locations posters; in the waiting area playing two cancer prevention videos; Screening Registry, Office of gynecological examination, breast B ultrasonic examination at the bar to set access publicity materials to facilitate the examination of women receive a free , which issued a non-pilot districts out questionnaires before the class rate of about 1-34%, the pilot counties issued after the roll out of the class rate of about 40-60%, and reflects the effect of health education talks, but also reflects the audience demand for the two cancer knowledge, for the next Beijing Evening News, Beijing Youth Daily, the Legal Evening News, the Beijing Times, the letter reported, Sohu, Xinhua and other media articles published in more than 200 articles;
Beijing TV Station, the nearly two cancer knowledge of publicity, screening of progress in broadcast television programs. and before and after the Olympic Games in Beijing, two cancer propaganda broadcast PSA.
successful planning organized by the Beijing Municipal Health Bureau, Beijing MCH major publicity campaign undertaken three times: start will, media presentations and attended the meeting. to promote the work of the two cancer has played a positive role.
cancer screening with the two pilot projects in Beijing, I wish you a healthy part in BTV3 broadcast expert lectures, special reports, web site set up in the hospital two cancer screening Search Box Click reached 12 million. planned shooting of two cancer screening films and characters popular film and November in Beijing organized the city MCH hospital experts of the ) network of health education officers in each business training organization, district (county) health education summary of the work, activities, records, data archiving; hardware facilities of health education including health education sites, information boards, equipment, sound, etc.; health education whether full-time employees , medical background; health education content and form; carried out at least a year for this district (county) subject assessment of the effect of health education; hospital health education and other aspects of the situation of 18 districts and counties of Beijing and Child Health Hospital for Women and Children Health education, standardized assessment, to understand the work of grass-roots level, and the work of districts and counties were targeted on-site guidance.
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